Fancy bringing a product to market in 2018? As much as it may look like a straight forward process, if bringing a product to market is done wrong, it could wipe out your life savings, Start Up operating capital etc.
On the other hand, if you get it right, your business could experience an exponential growth and profitability. A plethora of products and services launch every day, it’s a shame that you have been sitting on your product invention for years.
As a matter of fact, a growing number of small business owners fail to bring products to the market for decades. The main contributing factor for their failure is lack of knowledge and definitive guides on How To Bring A Product To Market.
Luckily for you,we have this guide to help you through the most essential steps you will ever need to bring a new product to market over and over.
Though it sounds really simple, the best ways to the market with your product is taking a good look at your nearest product you are most likely to be competing with.
If you have been to a business school, chances are that you learned about SWOT analysis. This term breaks down the process of looking at your competitor’s product strengths, weaknesses,threats and possible opportunities that exist in the market.
By looking at your competitors business model, distribution networks they use and what you could do to stack up a better value proposition will come in handy when scoping your market audience.
All you have to do to get started is pull up a spreadsheet where you will list down all businesses active in your target area. This biggest mistake many small business owners make is assume that their product is uniquely positioned that there is no competitors.
It’s crucial that your focus should be your customers, put yourself in their position and imagine what would be the motivating factor that would make them buy your product over your competition.
Once you are done with this step, take a step back and look at what you can do to exploit existing weaknesses and opportunities. This can easily be achieved by looking at marketing materials used by your company, their ads and how they position their offers on the website if it is available.
I remember more than once when I have had to purchase a product from my competition just to see how their sales funnel is setup and what OTO or upsells do they bundle up to an offer.
At the very least you must subscribe to your competitors email list so you can see how they are using email marketing campaigns to get more customers into their business.
Now that you know what your competitors are up to, it’s time to map out your plan of attack. This evaluation will expose who are your direct threats, where they are weak and which value proposition best fits the current buying metrics.
The success of every new product launch demands that you have a sound budget, that being said, smart business owner aim at achieving that with minimum capital outlay.
Now if you want to score big,while making massive savings, there are essential factors that play a huge role. Doubling down on your niche market research will show you which customer avator is most likely to buy from you than the other.
The best entry point could be regular buyers, currently buying from your competition, however these customers would most likely jump ships if new features were introduced at either same price or slight upgrade.
This is your best case scenario when you have prospects who have demonstrated a sure need for your offering, you know they can afford the price on the market as they are active buyers from your competttion.
Make no mistake, most successful businesses on the market feel the needs of their clients than trying to create one. Even if you know for sure that your clients may have a need but would not be in a position to know they have that need, be cautious not to get caught up in an expensive cycle of civic education.
Frankly speaking if you are just starting, it is advised that your focus shouldn’t be trying to re-invent the wheel.
This stage should be very easy to navigate as you now have a clear understanding of both your customer and competition.
A unique value proposition is about you standing out among your competition, please understand that the moment you are in the market with your product, they will also be sizing you up to see if they can take advantage of what you are offering.
This is where now you really have to know exactly why every customer who chooses to buy from you are really doing it. Ask yourself which of the features within your offer speak directly to your customer’s impulsive nature to switch to you than others.
The bottom line here is understanding your customer’s decision drivers will make you the market leader so take it seriously that you understand you prospects.
You will really need to understand you entry point into the market, what game plan do you have up your sleeves and how you are going to bring the game to your competition.
This will require you to make a decision on which marketing channels will you play an active role. Many small business owners have this all wrong, they try to market via Facebook, They go to Instagram before bouncing to Youtube and Pinterest.
By doing this you are diluting your efforts , soon you will realize that a hunter who chases two rabbits at the same time end up catching none. Make your choice early in the game where you will put your focus then play a long game in it until you see some wins then scale up by exploiting the other options if possible.
A good strategy if you are aiming for organic traffic is to focus on each channel for a minimum of six months in between each channel In my article about inbound marketing i explain this clearly, what you will possibly realise is that embrassing multi-channel distribution is probably inevitable how ever you need to plan this out well so it does not drain on your limited resources.
A good example of a marketing strategy for a low cost yoga mat to folks who can’t afford yogi clubs or highly priced products. In this case your choice of attack is direct marketing plus online lead generation as your primary focus, then you decide to make direct response, tv and email marketing all linking your buyers to your website.
Having spent all the money to bring a product to the market, only a fool would skip the testing part of the whole system to see what is working and what needs fixing in your product or service.
What Should You Be Testing? At this stage, test everything from your ads, product brochures to your marketing messages that are tied to your service bundles.
Focus groups is the old school way of testing that still works like magic today,depending on your budget the other option will be to commission an online research or give a few beta testers to solicit feedback.
At all costs, no marketing materials should be created unless testing of your products or services is completed.
Product launch or services is all about public relations, If there is anything you need to get right at this stage, it must be the role PR plays in your product launch.
Marketers who know how to work the media use PR tactics to get their stories into the news mainstream, they will never launch a product or service without winning a few interviews along.
There is no cheaper way of promoting your products and elevating you brand reach than earning press reviews which is deep-rooted into the community your customers live in.
What ever you do, make sure that by the time your product catches the whirl wind of mainstream media, you better be ready to make sales on your website as well as over the phone if it is an option.
From this stage, no stone should be left unturned, from social media to email marketing, all that should follow along with your press roll out.
The following weeks and months will be crucial for the life circle of your product you bring to the market place, tweak and flip things around where necessary never leave a campaign to chance, always be prepared to adjust your strategy until you strike a balance.
Most products or services that peak and take a nose dive always have one thing in common,they both lack updated marketing efforts to keep up with customer perception over competition.
A quick glance at your marketing strategy, you will start noticing patterns that lead to factors influencing the slump or diminishing sales over time, this is the perfect time to revise the value proposition to see if you can align it with the altered message otherwise if this is not a viable option then consideration to have it phased out are always the best option.
Learning how to launch a new product In the market has more to it than what you would imagine, Whether its how to launch a blog or a physical product you plan to launch, you will need to understand every step and what you need to do to make it a successful product launch.
You will first need to:
You can never talk about successful ways to launch a new product in the marketplace without a proper market definition, and to define the market you want to target you will have to:
Draw your attention and Focus on the People, whose problem you want to solve and not the Product.
Think of how you intend to improve their livelihood from what it is to where you think they are better off. This is what marketers call Value Propositioning.
Getting an opinion out from your audience influencers will help your audience embrace your brand, build loyalty which will help you convert a mere fan base of your brand to product buyers.
More and more buyers are looking up to their peers for decision making when buying a product or service from brands they believe stands for their beliefs and ethos.
The way you plan to communicate with your target audience also matter a whole lot more than you think. Businesses continue to think outside the box in the way they get audiences to embrace their brand. Others are using loyalty programs to fill their pipelines with leads, while others are using Social media influencers.
You will never believe what is happening on Instagram until you see it. And if you have a product to launch in the marketplace, Instagram is your place to turn your product launch into an event.
We used Instagram influencers to launch our e-commerce product, and it turns out to be the best product launch we have ever made.
When you put a product in the hands of proud customers, who are happy to brag about it, you have succeeded in launching a new product in the marketplace that is never short of brand ambassadors.
Your first customers are the true brand ambassadors who will tirelessly promote your product and brand without demanding a penny off you!
Instagram also just happens to be one of a few places where you can earn your way into customers pre-orders through tactical bragging rights.
When brands want to draw out fanbase curiosity, or product Suspense for As Long As they Can. They use influencers on Instagram to get everyone talking about their brand.
The Bottom Line…
Planning Your Product Launch in the marketplace successfully means knowing how to choreograph a series of events leading to your launch date.
It’s hard to craft a successful go-to-market strategy if you don’t..
The Product marketing strategy is an extraction of the 4 Ps in within marketing mix. The marketing mix a combination of different controllable and tactical marketing tools used by companies to create a unique response and relationship with the (target) market. The main 4 groups or Ps of the marketing mix are:
The product marketing has to do with the creation, promotion and selling a product/service to end user. It is the beginning and end of a product cycle, the governing body that can guarantee a successful or failed launch.
These can be done through interviews, focus groups, surveys and customer orientation.
Marketing is an easy means for testing and validating product ideas before resources are committed to developing the product.
Exhaustive marketing, pricing, product lineups and visuals should be developed to achieve a product marketing strategy touch point.
Starting a business is hard enough, when your personal credit rating takes a hit,it’s even tough as Start Up Business Loans with No Credit Check offers are not easy to come by. So how are these other business owners surviving the challenging stage of business start up with hope for getting a loan?
While admittedly it sounds like an impossible ask to consider the possibility of getting a start up business loan with no credit check, others have found ways to go round it and if you are in that similar situation, these altenative ways may just as well earn you a much needed start up business loan with no credit checks needed.
Hard times for budding entrepreneurs never stop, especially now when you are looking into better ways to fund your business off the ground, it can be challenging.
Thanks to the needs and demand for people requiring to consume goods and services, despite the groomy economics that have engulfed us in this economic state, we are not deterred in aspiring to start small businesses every day.
And that assures me that not all is lost even if you may have suffered a setback when your credi history stood in the way for you to get a loan, this is why we are looking into how to get an alternative Start Up Business Loans No Credit Check.
As a small business start up, you will have commitments towards the running of you business, yes other start ups are personally funded via loans from family or friends,retirement savings,personal life savings and many more.
The big challenge for budding entrepreneurs is that not always will you have all the much needed funds to launch and promote the business into self sustaining stages. This is why many struggle to get the business off the ground.
Unsecured working capital would have been the best option for start up expenses like payroll and office equipment. Unfortunate for many start ups, bad credit rating or lack of credible credit history often spoils the agenda for starting up the business with the help of a bank loan.
A personal belief for anyone who has a bit of cash to invest in their business start up would be to atleast focus those resources in developing or possibly hacking the business growth until the business starts to fund itself.
Ofcourse we know that this method of deploying capital resources into a business doesn’t usually work as tooling of the business and any machinery needs overtakes the resource supply, leaving other essential areas of the business suffering with no money to provide for transportation, computer,inventory and many more items a business needs for day to day running of operations.
Sure there has to be a better way for business owners to get around the bad credit scenario and still get the essentials for the business to take off!
For a start, the proliferation of social lending platforms completely removes the need for any budding entrepreneur to worry about Start Up Business Loans that needs Credit Checks.
You see with these social lending platforms, unsecured working capital is now open to those who have a compelling product to offer to on the market.
If you are new to social lending, it is when you turn to your social members for unsecured loan where each member puts in no matter how little they have to collectively provide the much needed capital.
Funders on social lending platforms are always on the lookout for compelling stories behind the entrepreneurial dream, and if you strike a cord with enough funders your access to Start Up Business Loans with No Credit Check is almost guaranteed.
Another good reason to wanting to borrow from your social circle is the fact that their rates on the loaned money tends to be a whole lot lower than what you would pay for a traditional bank loan.
True to socialism, these loans are considered to be personal and you are free to use it however you please whether it’s starting or growing an existing business venture.
Another option you have when seeking for a Start Up Business Loans that requires no Credit Checks is Micro credit companies, these company’s business USP is bank loan rejects like you.
If the bank has rejected your business bank loan, they will be happy to lend a helping hand.
They can range from non profit making organizations usually backed by small business associations who really do understand the trying times small business owwners have to weather through just to get a business off the ground.
When you approach these organizations you would think all they offer is the financial loan to get you off the ground, actually micro credit organizations of this type offer a plethora of business resources including small business growth guides, money management and budgeting for small business success.
Small business needs for standard office equipepment should overwhelm you when you can not access Start Up Business Loans with No Credit Check as there are other ways to get business equipment like copy machines and computers.
Equipment lenders whose sole purpose for existing in their business is to supply these equipments to you without the need for credit checking.
A great deal of their clientele base is within the start up business community which makes them even more flexible with their loan arrangements, they try to come up with numerous programs you can take advantage of and if that does not meet you needs you can always talk to them and arrange for a custom solution that fits with your business needs.
Navigating the start up business phase it’s challenging, often your first year of operations is crucial to establishing an operational model.
In this particular time, the possibility for the start up business to make money are there, except that the revenue generated is mostly not enough to act as a working capital.
In this event if your business has these financial assets generated over time, you can use these assets to secure operating financial package even better take advantage of what most banks call invoice discounting to release liquid funds from what would have been delayed funds when you need to pay salaries.
If your business has needs that have to be met today, why wait for 30,60 0r 90 days to get paid from your clients when business recievables could be factored to gain access to the much needed capital?
On the other hand if your business is operating and you are taking receivables via credit card payment system, the you do not need a Start Up Business Loans that needs credit Checking, because your future sales can be leveraged to gain access to liquid cash as long as payment processing history has been established.
The one thing I like about these forms of financial instruments is that, no focus is given to the personal credit history of the business owner, instead your business asset will avail itself and show that it is strong enough to guarantee the loan needed for operations.
Government grants are on the rise too as the govenment’s drive for back to work is geared to help more small businesses as they are the biggest employers in our economy.
It goes without saying that if your credit rating is called into question then it is your responsibility to try fixing this back as soon as possible, there are no winners when your credit history is in tatters.
Some people choose to file for bankruptcy, while others avoid it completely as it can continue to haunt you even when you have finished your chapter, if you have never heard of debt consolidation check it out as it will most likely work to eliminate your unsecured loans or store cards all into one low repayment plan. What this arrangement does is provide you an opportunity to free up cash available,while improving your credit rating score.
There are many business owners who are left in limbo by this so called credit profiling tendency which is practiced by many high street lenders who aim to weed potential defaulting borrowers, the main goal for this article was to shade more light on ways you can use as alternatives when your bank does not come through for you in times of need.
Are you planning on growing your readership, email subscribers and possibly Make more money selling online or through affiliate commissions in 2018?
If you haven’t given a thought to it then you are way behind your competition!
But, there’s no need to panic…. in this article (inbound marketing strategy), we share with you our aspirations here at Gradec Media, for this coming new year, 2018.
In this guide, am going to lay out our agenda for the next year, planning out an actionable blog marketing plan, month by month blogging growth and marketing plan for our business. And the hope is that by putting this out you too can tag along and follow this guide to grow your own blogging business.
If you haven’t started your blog yet, now is even the best time to start your blog, Data Race Hero is offering FREE 6 Months Web Hosting Plus FREE one year Domain Registration Get your domain registered by clicking the link below and share with your friends and family who can benefit from this offer too.
Blogging is best when doing with close friends or family who can motivate you to write and share. Our guide on How to start A Blog found here should help you step by step on how to start your blog and make money even if you are a beginner.
So our guide has broken every month of the year 2018 into jam-packed actionable to-do lists and at the end of every month, we will post an up to date milestone list post.
The idea is to share with you what is working for us to successfully grow our business so you can apply the same tactics to your blog. Make sure to subscribe to our email list below so you can get notified when our Monthly milestones post is published, that way you won’t miss a trick!
The secret to growing a successful blogging business or any other online e-commerce business lies in the detail of how you do daily chores that lead to a collection of many successes!
It’s not just about putting your products or services online and hoping that a miracle will happen. The performance of every piece of content you write, product launch you do in 2018 will entirely depend on how aggressively you will go out and promote it so you can see the results you hope for.
You need a watertight marketing plan to do that, without it, your likelihood of missing out on the whopping 96 percent of Americans who have internet access, making up to 80 percent online purchases in the last month alone!
With that said, am sure you are now pumped up, ready to dive in and start crashing it in 2018!
Our January goals are to Rank for 5000 keywords in the Top 10 and we plan to achieve this by putting out long helpful SEO focused Guides.
We will also target 7500 medium cp Keywords Ranked in the Top 50 of Google rankings, 2500 keywords will be targeted for the top 100 of google ranking.
If we achieved this goal, our traffic footprint is expected to massively jump with a whopping 18K in the first month alone, doubling with a possibility of tripling in the third and fourth month of our campaign.
Intensively promote and grow our Web Hosting Services @Data Race Hero, Our Flagship Reseller Hosting For Social Media Influencers, Web Designer and Creative Professionals who are looking at building a reseller business, promoting and reselling their own white labelled web hosting packages to their client base.
We aim to achieve this by making use of Inbound Marketing, leveraging high-quality content through blogs, Youtube, social media channels like Facebook, Pinterest and Instagram.
Our Current Offer For FREE 6 Months Plus FREE Domain registration for one year is strategically aligned to get this home. Our goal is to recruit one thousand new web hosting resellers by June 2018.
March is the month when we will turn the email campaign like a faucet, the main goal is to convert our fans into subscribers, then move them from ordinary subscribers into real buying customers and business continuity advocates or brand ambassadors.
April is the month we plan to Grow our Youtube Channel, driving traffic from Youtube, Instagram and Pinterest. This April 2018 Campaign will allow us to grow our sales and email list.
We plan to achieve this by targeting and retarget our Youtube audience to market to them via our Facebook and paid ads campaign, if you would like to learn how we do this, how our sales funnels are set up, including our methods of getting highly targeted customers with our daily budget of $8 download the pdf guide below. This a proven strategy which is a rinse and repeat when you know what you are doing.
May is the month we want to put influencer marketing to work for us, in case you are new to influencer marketing then that’s a good reason enough to stick around as we intend to discuss everything you need to know about Influencer Marketing.
In it, you will learn how one Instagram, turned a single reseller hosting into a $7500/month recurring, and the best part of it is that this influencer gets paid without needing the technical know-how of reseller hosting, Data Race Support team of Owls Does that.
Our goal is to take Inbound Marketing to another level, driving massive traffic to skyrocket our sales and subscriber base. We have top ten rinses and repeat tactics your business will love to keep for your growth.
We will shift our focus to Holiday season ninja Marketing plans that will put us ahead of the competition. Am not sure about you, but in our business, every holiday marketing plan counts, with almost three major holidays coming ahead of us, we won’t leave it to fate to take its course.
August is when we will stop and optimize all our funnels, ready for holiday shopping as the holidays draw in closer, our data scientists who collect and analyse every aspect of data collected will submit their data wizardly results which will help us formulate our final run strategy.
On this step, we use this proven data backed Inbound marketing and paid promotions for targeting and re-targeting.
We will run collaborative campaigns with some of the industry’s best of the best in a few selected areas. This campaign is great for pushing customer recruitment as well as brand outreach. If you promote affiliate products this is the best time to rack in on commissions from these events.
We plan to run serious intuitive paid ads advertising ever!
Wouldn’t it be great to Growth Hack our web assets by using proven and tested methods some of the fortunes 500 corporations use? Yap! We will borrow a leaf from carefully chosen large industry players to horn in on business.
We will put our email marketing efforts back on the horse’s back and see if an email has legs. Our main goal will be to hack the email subscription to its maximum and round up operations ready to reboot for 2019.
Because in January our main focus will be to grow our organic traffic through ranked content. It makes sense that we map out the best possible content marketing campaign. This will be achieved through what is commonly known as Inbound Marketing, in case you are completely new to Inbound Marketing, this is a tactical Inbound marketing strategy where savvy business owners use targeted content to publicize or bring forth brand awareness.
This is mostly done through the use of content creation which matters most to the targeted clientele base. The belief is that by providing value to the targeted audience, the brand itself will be embraced by its fans and selling to an engaged audience is a lot easier than disruptive advertising.
Our choice of content distribution is blogging, and social media, and we intend to discuss how we plan to achieve massive goes with these distributional mediums.
Inbound Marketing is all about building trust through valuable content that our readers fin to be useful. And if you plan on being successful with your inbound marketing campaign, then you better start with seeking best ways you can use to connect with your audience so you can work on your trust.
Content that is helpful has been proven by many inbound marketers to earning them a way into their customer’s awareness and data scientists believe that brand awareness is the best way to sale and promote your business than invading your potential customers through unethical advertising.
Inbound marketing is all about preparing your audience before you hit them with your offers, it’s about a high-quality lead generation for your business which in return results in more returning customer base to your website.
For a start, Our business is relatively new, so it makes sense that we use inbound marketing to grow our brand awareness.
Secondly, our audience we intend to target are laden with too much information, it is present almost at a flip of a finger, what we do not have as a new brand is the sort of attention we would love to have.
Even big corporations are struggling with attention deficit, it is a very scarce commodity today. I can’t imagine how much my targeted audience has been bombarded with similar offers every day.
Today there are advertisements from all angles, multiple businesses have waged war by outspending themselves in an attempt to win a customer’s attention.
As a new business, we can’t afford to be so extravagant with an unsolicited advertising campaign. Instead, we use inbound marketing to interact with the targeted audience on a brand indoctrination level before moving in with a surgically crafted paid advertising campaign. This way our ad spend is low while our conversions skyrocket.
We are able to achieve this because we understand that buying online are looking for more than just a product. They are looking for authentic brands that speak their language, brands that know how to care for their needs and satisfaction, they want brands that is more about them than it is about me.
This is the only reason why we take our time to create useful content for our audience. Interesting a recent survey of 1000 top performing websites, found that among them, websites that hard fifty-one to one hundred helpful pieces of content for its audience, generated 48% more targeted traffic than those websites that had less than 50 pieces of content.
It went on to show that businesses that run an active blog alongside their business, publishing sixteen blog posts or more every month, we’re getting more than triple the size of those who published a meagre 0 to 4 articles every month.
Now with inbound marketing, one too many marketing often create content just for the sake of meeting the requirement of what the industry leaders are preaching. Here we take a different approach to our content creation process, instead of just creating content, we take out time to know or research to see what has worked and how to position our content so it works better for our campaign.
We do this by looking at potential performance stats, content level engagement, and how well that piece of content can convert for us.
By knowing what you need to know about the content you write, you are able to leverage viral or authoritative content to your advantage, either you will be the one to provide valuable information or if it’s entertainment then you will be their go-to guy for their daily dose of cat videos! I can’t stress enough the need for you to tailor your customer’s needs for content, whether it’s insightful or actionable pieces of content, tailoring it to your audience needs is paramount.
Savvy marketers today are combining highly engaging content with social media know how to deliver high brand visibility many can only dream of. These tactics if applied sparingly, you are guaranteed to move your brand from a deadbeat to a scalable business that dominates and crash industry giants.
Inbound marketing is all about leveraging all your distribution channels uniformly, that’s the key to the success of your marketing efforts. Here’s an easy to follow hand-holding guide that will guarantee that every piece of content you create has an impact on your traffic, earnings and brand growth too.
In the beginning of this article, I mentioned that for inbound marketing to work we will be using Blogging, Social media, and Search engine optimization also known as SEO to skyrocket our brand awareness to drive sale over the roof.
That being said in Step One we will need to do a thorough keyword research for our content strategy, the goal is to find medium to high volume monthly searchable keywords, followed by deep keyword research to find longtail keywords we can write additional content except for this time we use search operators to find KGR (keyword Golden Ration) which allows us to rank our content in record time.
Probably you are wondering how does that work? I use a premium keyword tool I will leave a link here but if you are skint feel free to use Google’s keyword planner.
Your chosen tool for keyword research will provide you with data sets you can use, for google keyword planner you are most likely going to be a little bit on the disadvantage on how surgical you can be with the data sets. Mostly google will only provide you with the keyword search volumes for every month an option to see possible keyword variations on the related keywords side, all of this with one click of a button.
The tool I use gives me more insightful information, that way IÂ am able to use this information to plan my content more efficiently than you would if you were using free tools.
I have provided a link below so you can use their FREE version or trail so you do not have to spend money you don’t have.
Below you will see how my keyword search results look like :
The second stage is to dig deep down to get at least 5-10 additional related keywords I picked from the first stage. I prefer to work with unit numbers however you can pick your own style of working.
Having several similar keywords for each medium to high volume monthly searches allows you to establish well nested deep content on the subject which google loves.
Creating multiple pieces of content on a particular subject eliminates the thin content syndrome many blogs suffer, and Google will most like rank multiple pieces of content as some of it will likely out-perform other pages of content.
This is why we apply Keyword Golden Ratio to propel those hard to rank keywords by first ranking the easy to rank long tail keywords.
What I have come to learn over time after applying this method is that by writing a dozen or more keyword related articles, I am rewarded with multitudes of backlinks from all over.
From here, Keep an eye on which content is doing well on both audience engagement as well as rankings, this is the time to double down now on content creation on the subject matter.
A very good example would say you are ranking for a keyword phrase “cheap WordPress hosts” your next step would be to write the “top ten affordable WordPress Hosting Providers 2018” what this article should do is provide naturally created referring backlinks to the anchoring post, making sure that your contextual links have variation keywords.
On the third stage, you will now have to start honing in on content creation around your set of mid-to-high volume searches, these can be product reviews, insightful blog posts, product listing or product user manuals as long as they fall on the list of your second level keyword research stage.
As I keep saying over and over, consistency is your golden key to finding a great deal of success in inbound marketing.
When you create more product reviews or helpful content, the high the chance you stand for your content to be ranked first in search engines.
My style of putting content out is to write comprehensive guides on a subject matter, if you follow the same strategy, breaking down your guides into smaller consumable chunks of content, you will begin to see success.
What IÂ am suggesting here is to think of what you are writing about as a double-edged sword that cuts both ways, write to inform your audience while also keeping in mind what SEO requires of you to adhere to that your content can rank.
Take this approach and apply it to all your blog posts, make use of naturally formulated keywords, sprinkling both internal SEO link structured standards your website will surely start to see traffic growing steadily over time.
The one thing I must add to this will be your need to seriously consider including multimedia content, always add images where necessary, a video or two if you can do the trick too.
If you are not sure how to go about implementing these strategies comment below or via the contact form and I will get back you, I always have trolls of well-researched keywords on a myriad of niches which you can just start writing with all the hard work done for you!
In my next article I will be tackling strategies and ways of Kickstarting your inbound marketing for your business, make sure to subscribe so you do not miss on this article plus the following article.
As a designer, your earning potential is tied down to the quality and quantity of relationships you forge from today until you retire. Avery very important aspect you may want to take a look at would have to be your choice for web hosting providers to your clientele.
If that’s the case, you could be throwing away your retirement! The little time you might take today, to establish profitable relationships with a myriad of hosting providers, who specialise in putting together, best-suited web hosting for designers, could make a huge difference for your bottom line in the future.
Am not talking about a one-time affiliate commision for recommending a customer to blue host or to HostGator, am talking about building a client list that makes you money over and over when you set up a reseller web hosting business along with your website design gigs.
There so many web hosting companies who rely on website designers to recommend clients to their companies.
In your eyes, they might look unique or somewhat different. However, taking your time and understanding how each stands out is very important. Your clients in many cases buy their web hosting subscription based on your recommendation, in their eyes, you are the expert who understands features offered by the host which are useful.
So as a website designer, there can only be a few key features you look for as must-have features for your clients. So if you are going to choose your reseller hosting provider, then they may have:
Commonly known as virtual hosting, shared hosts aggregate a multitude of websites and host them on a single server with the aim of reducing the total cost of running those hosting services.
This type of hosting is popular and believed to be the catalyst to the growing numbers of cheap hosting providers today. One server in the hands of a virtual is capable of hosting thousands of domains.
In a post, Director of Hostgator Marketing, Chris Whitling said shared hosting will continue to be the most valuable tool in the hands of many web designers as it offers single website hosting services to those who do not need resources without breaking the bank.
Virtual hosting is Best Hosting For Web Designers simply because of it’s cost effectiveness as it offers safety in numbers.
For me as a business owner, that’s the tipping point for my business! Surely HostGator should know better as it is one of the Best Hosting For Web Designers, providing a home to nearly 10 million websites as clients.
It’s easy to tell that a large corporation’s website is running on a dedicated hosting server, the moment you interact with it. You probably wondering if dedicated hosting is Best Hosting For Web Designers and the quick answer is absolute!
What dedicated web hosting does is provide a single web hosting server to one website so it does not share disk space or bandwidth with other company websites.
This kind of hosting offer exclusivity, tailor-made or custom applications run safely and above all if the website enjoys large amounts of traffic, crashing or running out of web space is a thing of the past.
Best Hosting For Web Designers must offer white labelled space so you can host multiple websites or simply put, when a reseller hosting providers opens up it’s servers to web designers and individuals to host them as clients in exchange for a nominal fee.
Best Reseller Hosting For Web Designers that I know of offer an effective option to its clients. A good example is Data Race Hero, whose unique selling point is localized payment options and easy to scale resource availability.
What Data Race offers to its clientele is similar to shared hosting, except in this case Data Race offer white labelled cloud hosting to multi.
site owners and this is what makes them probably the Best Hosting For Web Designers The reasons why you will love Data Race as your Best Hosting For Web Designers is the fact that you get to control which sites run on one single server and what range of resources you want to allocate to your clients.
As a web designer, you know your client’s needs for applications running on a server, take Magento for example which is one of the resource-intense CMS compared to WordPress and others.
That helps you to allocate, price those allocations accordingly to your clients so they can enjoy the best hosting experience possible.
Absolutely! One of the perks for owning a VPS is the fact that it’s the kind of server that don’t quite need a dedicated server yet still offers much-needed flexibility in comparison to the reseller offers on regular shared hosts.
VPS is probably the Best Hosting For Web Designers. VPS offers the freedom of owning your own server, yet the costs are a lot less because if you think of how VPS nodes run in a technical sense, there are other websites running on the server.
If that was confusing, let me say that the server is virtually partitioned into individual private sections which allows you as a reseller to repackage and sell your services that are scale-able on demand.
Cloud hosting is the in-trend phenomenon at the moment and it’s one of the Best Hosting For Web Designers too. Cloud hosting is ideally well positioned for small business owners that plan to scale quickly and on demand.
I love cloud hosting as it allows my business to upgrade or downgrade as I please, this is ideal if you want to run your business cost-effectively as you are allowed to rent the space you need when you have money and still scale down when your clients drop out.
When you are starting as a reseller, you probably are going to start on a bootstrapped budget, what cloud hosting allows you to do is rent that tiny space say for a dozen websites, sale those out and acquire more when you get a new client.
Clustered Hosting is not really that popular, but still very useful to its users. Call this kind of hosting a niche as it only offers its value to a particular need for its users.
Clustered hosting spread out over a number of servers, what this does is that your overall availability is increased in the event of power failure or crash of applications running on a physical server. Determining Your Criteria And Needs.
When it comes to making choices for the best web host and packaged plans, web designers or creative professionals have a huge advantage and that alone places them in an extremely advantageous position.
If you come to think of what a layman would do when they come into contact with your website is to inevitably judge your work based on what they see on the front end.
Many website owners especially businesses and corporations, think of the effects of security and download speed last, while as a designer and a creative pro-am more about the whole package putting emphasis on the host’s ability to secure my website and deliver them at a reasonable speed with all factors considered.
What I am saying is the web hosting provider itself may most likely not affect your ability to deliver a visually enticing website to look at, however, what follows after that compelling site can certainly affect your deliverables to the end user.
With that in mind, you have an utmost responsibility to consider factors and criteria upon which you base your decision as to what qualifies one to be the Best Hosting For Web Designers
Whether you like it or not, pricing for your chosen packages to recommend to your client will play a huge role in your decision making.
Your first instance will require you to think of the budget flexibility and what sort of plans will really afford you to keep your client’s services up and running.
One may say having reviewed and evaluated your financial position, then you would end up with viable options on the table however one too many times I have seen my clients being forced to choose a particular route simply because of budgeting reasons.
Your next headache will arise from compatibility issues, I remember moving from one host to next with no success simply because my new client’s web application needed ion cube as a requirement for their site security to run an encrypted proprietary technology.
Your Best Hosting For Web Designers will require considering this as a vital aspect to take into consideration whether you need it now or in the future.
How about email support, and applications that you plan to run will your hosting provider be willing to support you and your clients when they are deployed on the server?
Often deadbeat creative professionals tend to choose bare-bones plans just for the sake of the price, but am telling you this will be backing yourself into a corner, sooner than you think you will start to sweat. You will need some flexibility so do not compromise yourself here!
Sometimes the price point may look right and the other boxes for compatibility are also ticked, the last thing you want is to sign up for a service that has no proven reliability.
Taking your time to test out the available help desk, they’re how-to guides and tutorials could save you a whole lot of headaches down the road.
If they have a forum, join in and chat with them via their live chat services, ask technical questions to see how well is their team trained to handle your customer’s needs.
Making sure that your web hosting provider is not just the Best Hosting For Web Designers by name only, rather a business partner who will lend a helping hand when your websites have crashed or you need a backed up copy of a client website.
Web hosting is synonymous with mishaps, bad things happen the last thing you want is to be left with a pile of shit on your lap. What you need is the confidence and absolute peace of mind that you will be looked after and your clients won’t even have to lift a finger when it comes to supporting.
In many cases, your Best Hosting as a Web Designer will most likely be either shared, reseller or cloud hosting and I recommend you try out Data Race Hero, they are just fantastic!
Chances are that you ran a relatively large corporation website with lots of traffic footprint, in this case, you need a dedicated hosting plan I know it will be best suited for most of your company needs.
Doing your research is extremely important, do not overlook that, you will be glad you did it when you have selected an ideal hosting provider who has the best interest at heart.
Making your choice for the Best Hosting For Web Designers it’s not that hard, there are plenty of reputable web hosting providers who are well reviewed by genuine users who have had experience with their offering.
Just do your research to absolutely be certain that your chosen host and the planned package you choose to buy fits well.
By understanding the vital differences between a myriad of hosting types, narrowing down your specific needs and criteria, asking the right questions, you will most likely make an educated decision for the provider you choose to sign up to as your Best Hosting For Web Designers
Wouldn’t it be a shame to choose the wrong host for your most important extension of your brand or company?
So make sure to take your time and take calculated risks without rushing into signing on the dotted lines just because the host promo has a clock running down!
Reseller Web hosting is exploding big time at the moment, if you play it nice and smart you might as well find your self banking real big with little effort. And if you are wondering let me break it down for you.
Let’s say you are a website designer, or a social media expert who has a sizable Instagram following, you just happen to come across our Instagram monetization training which teaches how to monetize your Instagram with a simple WordPress blog.
Following your personal success, you decide to DM your following to share the great success you have just enjoyed after the Insta monetization course, then 100 of your 50K followers decides they want in and you recommend they buy web hosting for a monthly subscription of $19.99/month.
You do the mathematics that’s nearly $2000 every month for the next twelve months. Now if you grow your numbers somewhere near to a thousand… You get the idea!
The secrete of a successful reseller business lies in the choices you make as you are getting started. It all starts with choosing a high volume web hosting provider. On the surface, this sounds really easy, but choosing a web hosting provider is very much trickier than you think. Most web host providers you know are application based and that is possibly what many of your clients will need too.
Unfortunately, your profit margin lies in between those parallel lines so finding one web host who ticks all your boxes is an act of faith, to say the least. For a start, to get your own server partitioning, you will have to hand in your hard earned money as an outlay capital, in many cases, it is a one or six months payment in advance to secure your web hosting server.
As a new business your reputation also rides on this reseller as your users will never know this reseller instead your reputation is on the line. So if you ask me why you should be cautious as to whom you solicit your reseller web hosting business, the above points are good reasons enough for anyone to be extra careful.
In this article, I will share with you steps you can follow in choosing who to partner with and how to test their offers to see if they pass the litmus test. As a reseller, think of your clients, how much will you enjoy when their websites are down or worth of it is poorly redirecting traffic!
The client will not point finger at your reseller provider instead they will be knocking at your door and pointing fingers at you! You will be the one taking all the heat! This is why when deciding which volume hosting provider to go for you should choose wisely.
And the one good reason for choosing wisely couldn’t be truer than when many of your clients buying web hosting from you as a reseller would greatly benefit from a high volume web host.
It makes sense that before we dive in and talk about evaluation of these high volume web hosting providers, let’s get some housekeeping out of the way so you can focus on what matters most. If you are we oof with these topics feel free to move to the next step and get digging in!
For our purposes, anyone who offers a packaged web hosting service for an end user to host website files that are served over the internet upon request through what is commonly known as HTTP protocol. With reselling of web hosting, the costs are usually charged per month or per year in advance.
The main thing to take notice is that the same web hosting service with similar features can hugely vary in quality and cost price per month. With the cost of web hosting skyrocketing year after year, temptations to go for self-hosting are quite high.
Unfortunately, that requires a lot of technical abilities, server capabilities, and specialized software running 24/7. I will not dwell much on self-hosting server as there is plenty of articles providing this solution and shows you much better than I can possibly do self-hosting.
A high volume web host may sound to your fancy, for me, it’s one of those web hosting packages you choose from a reseller provider with a specific goal in mind. In many cases, it’s packages are designed to be very flexible with the volume of the user and data transfer bundles.
Frankly speaking, you only have to look at the top ten household web hosting providers, you will notice how much they vary on what they offer. This why knowing all the pros and cons when choosing your high volume reseller web hosting is important. Let’s take a closer look at some of the most important ones here!
Your reseller mush offers some guarantees of uptime as you are less vulnerable to having to deal with angry clients due to the capacity of websites affecting performance on a given server. With a sound service level agreement that takes uptime into account, you have little to worry about your clients getting frustrated. In case you have never experienced real up time troubles, just go on twitter and see for yourself when you search web host provider semi-colon up-time problems.
High volume web hosting providers have no issues if any of your clients have a great deal of streaming media needs hosted on your server. While it is advisable to have your high resource need media like video hosted on youtube, some web hosting providers have no worries about hosting such media on your server.
Sometimes high volume web hosting can be a little pricey compared to other kinds of web hosting. Quite often as a reseller, if you rent a server and you do not bring in more sales, you will most likely lose money
Sometimes overclouded server clusters pose a lot of challenges in security so making sure that you are benchmarking is extremely important. All it takes is one vulnerable or compromised website theme to leave the back door open for others an unwarranted takedown.
Despite these circumstances being extremely rare, It is important that you take them into consideration even though the likelihood is slim. Reselling successfully means planning your resources especially how to scale the business up when needed. Whoever you choose to go with, you should pick your volume reseller provider for your future needs in mind.
That being said, clever resellers understand the concept of scale-be small businesses, just because you are thinking about the future needs of your business then you should go buy the most expensive reseller package right away, sometimes all you need is the assurance that when you need to scale up, the possibility and packages are available at your disposal. This way starting small, moving up the ladder into bigger packages as per need is the best practical way of growing your reseller web hosting business.
I can’t stress enough the need for scale-ability on demand as opposed to moving the entire web hosting business, moving domains can be very complex and its the sort of a headache you don’t need. Many folks who took their time to think about their long-term needs saved themselves from unnecessary future grief. Why compromise your client’s business stability and traffic with unwarranted website maintenance when you can sort that out way before you get started?
If your goal is expanding your current hosting, speak to your current hosting provider and see if you two can work on a compromise, one thing I have learnt over the years running my own web hosting business is that if you do not ask you won’t get it. In any case, your hosting provider is your best option for growth and expansion.
You only have to look at their reliability, support and a few other things before you even contemplate of moving, If these features are not up to scratch, then moving is inevitable. Do not just dream up migration from one host to another when you are moving other peoples’ businesses, think of the sort of damage your move can cause to the other business owners.
You must consider your new host’s features and offer if it stacks up really well, do not let price points and savings to be your decision making assets as this may turn out to be an epic expense than you end up saving.
In most cases, the difference is very small. For me, an ideal reseller should offer useful feature sets and not otherwise. Take your time to research your reseller host provider I think it makes a huge difference. Research done thoroughly can mean the difference between losing your investment into buying crap hosting as you will absolutely need to sure of your decision for a foreseeable future.
Many web designers and website developers already use small business web hosting services from companies like Bluehost or Hostigator to provide their clients with reliable cheap web hosting.
Majority of these website designers, often make a one time income from selling their web design services while the rest of the web hosting part of the business deal goes to big companies like Bluehost.
No wonder these companies are willing to pay huge affiliate commissions for every client you pass on to them. Bloggers earn between $60 to $200 per client for simply recommending these companies. And thats great, but what if you could keep the same customers to yourself and continue to earn recurring income for years by simply renning your very own Web Hosting Reseller Business.
Just incase you have no idea what web hosting is, it's the practice where an internet server links websites files that have been stored on a designated hard drive so they can be served upon request via an internet protocol called http using programing languages like PHP and many more.
If you have ever used a website, you have interacted with a website among many which are scatered across the internet, hosted by more than one web hosting company.
A myriad of services is offered by many web hosting companies of all sizes and regions across the globe. From dedicated web services catering for one host per server, to shared cloud web hosting catering to mass websites all hosted on one cluster of servers .
The good news about reselling web hosting services is that anyone can start and make money either as an addition to web design, graphic design or simply some one who is good at socialmedia, selling and wants to expand their service offerings to include web hosting as a service.
You do not need to be very technical, all you need is connecting customers who need web hosting services with Reseller web hosting companies like Data Race Web Hosting resellers.
Reselling webhosting services is not really that much different from selling basic web hosting. The best part of it is that no hard selling is involved as the client ordering web design services are very much like going to need a reliable webhosting service provider, quite frankly, if you are a web designer, your client are already on the look out for cheap small business web hosting anyway!
For customers who are looking to host a website have an option of either renting a server in a co-location data center or own one on location for their hosting needs.
The pro and cons for this is the cost of running your own server, security, and uptime reliability.Now for most regions like Malawi,Nigeria, Kenya and rest of the developing countries, blackouts is a huge problem affecting many businesses. Choosing to own and host you own applications server is not only fooling but self-deplicating as you will spend most of the time with no power suppy even if you have gen set.
Most businesses choose to rent the server as it also comes with bundled software applications that run on the server included. These applications can cost significant amount of money to licence if purchased individually,however by renting the server, you get all apps you need for a fraction of a charge per month.
As a reseller and web designer, this arrangement gives you autonomous control over your revenue and services you can offer to your customers. Having said all that, running a web hosting reselling service is not for the faint-heart, you need to be agile and think outside the box.
Web hosting as a service is much like any other business, you need to understand your customers needs and serve that need. It all begins with renting a reseller web hosting space with the goal of repackaging that space and reselling it by renting those smaller packages out to someone looking to spend less yet still profitable to you as a reseller.
Put it simply, as a re-seller web host, you are a middleman in this ever green web hosting business
You probably might think reselling web hosting services for profit is unethical, you are wrong! For a second,think of a bank, that takes in your savings and lends it to your neighbour in exchange for 21% interest, yet that interest is only paid to you as the owner of the money loaned by less than 2% while the bank keeps a whooping 19%!
Reselling web hosting is absolutely ethical and the benefits are certainly enormous. For example, many of Data Race Web Hosting clients have no access to credit cards or paypal, so our personal level service allows our clients to pay for web hosting subscription offline via bank deposits and mobile money.
This particular feature is not available by many household web hosting service providers like Bluehost or Hostigator.
With Data Race Web Hosting , we also combine our web hosting services with free SSL certificates which are extremely expensive, White label reseller services, which allows for our sub resellers to brand our web hosting servers as their own while all the support at technical aspect of the business is handled by our Technical team.
This allows for Data race to be the invisible hero while small web site design companies take all the credit and the limelight. Basically, our web hosting services stand out by offering truelly unique selling points that matter to our users beyond the normal web hosting itself.
Our business thrives by being the best alternative of the big boys and our clients love the complementary service bundles that come with our web hosting service. If you have ever been wondering why and how we stand out in our market place, we differ from your average basic web host providers.
If you are tempted to get your feet wet, there are things you might want to think about and special key features to look for in your reseller before you rent out your account. Do not just go and pick the first thing that calls itself a reseller service provider.
Instead look for a web hosting reseller who offer a sizable amount of server space, Bandwidth, access to private control panel for your client, which will essentially allow you to delegate the small rented chunks of space, bandled together with bandwith through a privately allocated control panel for your users to manage their website files and email services.
Traditionally, reselling web hosting used to be a reserved space for the few privileged, with all the advancement in technology, coupled by low entry capital needs, the market is wide open for anyone new comers to exploit the possibilities which are limitless..
Where you needed experience to start a digital company, now what you really need is the ability to sell and a will to bank really big. It is also importnat to point out that with this development, the web hosting industry has lately experienced an influx of small to medium web hosting companies all reselling dedicated web servers or cloud hosting web servers to small and medium enterprises.
Make sure to set yourself as unique as possible, solving problems others are not solving on the market.
This is a form of marketing which does not use the market segmentation process were by a particular niche market is been targeted.
Mass marketing targets the general market with a particular product regardless of age, sex, location, and beliefs. It uses one strategy for the whole market which is usually an old form of marketing. But today, there is a need for a niche market strategy as more and more products or brand are sold based on the targeted market.
This marketing strategy is often used by new companies to alert or make the market aware of their presence, but this will soon change into a segmented marketing once the goal has been achieved.
We would remember that in the past, a product can satisfy a general market, for example, sandals. People were more interested in wearing something to protect their feet and get some fresh air on their feet, 90% of people don’t think of the brand but rather comfortability.
People are more interested in wearing a branded sandals even if the sandal is expensive, but provides quality. In poorer communities today, mass marketing strategy seems to strive more because everyone just wants to satisfy their needs instead of wants.
In more developed or rich communities, people are more interested in a branded product because they can afford it. You can’t sell Prada or Gucci sandals to a community which can not even afford electricity or a proper house to sleep in.
Another example where mass marketing still run the show is telecommunications service, soaps and detergents, deodorants personal hygiene products. The products use mass marketing strategy to sell because these are products which the whole market use.
Before I continue with Niche Market Research, I assume that you have no knowledge of the subject or you are looking to learn more. So, to best serve you more, I have written down everything you need to know about Niche Market to help you achieve your desired goal.
Niche market research is a cornerstone of every business, get it all wrong from the beginning, you are guaranteed to drive your business to the ground.
Many bloggers are guilty of this, they fail to make money online and they actually do have one thing in common. Lack of niche market research. Data is a goldmine for anyone thinking to make a website that will make money online.
But before we jump into this ultimate guide in niche market research, let’s lay the foundation by breaking down the lingo and probably burst the myths surrounding niche marketing.
Niche Markets are no fancy words to impress readers, a Niche Market is a small area of trade within the economy, often involving specialized products:
A good example would be Lamborghini car makers who are just like any other typical car manufacturers, however, their niche marketing within the car manufacturing is to make luxury cars for a small but significant few select group of people who love speed, luxurious, glamour, and exclusive Cars.
Their niche market is more or less a membership club of decker millionaires.
Consider Niche Marketing as a lifestyle based marketing strategy tailor-made to targeting an audience that is into the same stuff they passionately love.
Whether it’s Ferarri, Lamborghini or Toyota, a thoroughly done Niche Market research was key denoting or relating to their products, services, or interests that appeal to a small, specialized section of the population.
When you take time to look into any marketing opportunities available, you will realize that they are made of huge chunks of buyers or service users with broad needs when they are making buying decisions. Take dating, for example, teens, under 25’s, or the over 45’s are all flocking to online dating websites to find love.
Despite all wanting the same thing… Would you really say that their agenda for going online dating is the same when you go by age?
That said, if I was going into writing a blog post about dating, my starting point would be to pick which audience by age best fits my writing voice and offer contained in the end.
This can be achieved by breaking down further a few more things like emotional drive, ulterior motive, and timescale investment.
You can easily do this by utilizing free tools like facebook insight tools. If you do not know how to use Facebook insight tool we have a step by step guide which you can download.
If you are starting a blog, and your goal is to make money running a blog as a business then choosing a profitable niche market to base your blog on is absolutely critical.
And there is an art to choosing a profitable niche market without selling your soul, especially one that you are passionate about.
It all boils down to the niche profitability. But before we jump into anything let’s first dive more into what niche markets are all about.
A niche market is a segment of the market on which a specific product is focusing. Any market can be further divided into smaller bite-sized market segments with specific interests and demographics.
An example of niche marketing definition is the love market which is probably one of the huge markets available.
Within the love market, you can find niche markets focused on soulmate search, ethical polyamory, green dating, sacred sexuality, and more.
These can also be drilled down into sub-niches, such as â€œover 40 soulmate searchâ€ or â€œsacred sexuality for gay couplesâ€. Some sub-niches can be highly profitable, so itâ€™s worth doing some analysis to determine if the one you are passionate about has profit potential.
Niche marketing involves the art of defining your particular niche and marketing your product or services to this niche.
Many new bloggers or small-scale business owners view the idea of niche marketing as a strategy that will cut their profit margin or limit their sales, but the truth is, having a well-defined niche can give your business more power, especially if the niche has enough demand and money in it.
Niche marketing gives you an unprecedented authority in a chosen segmented market, making you the go-to expert instantly.
The better you can define your market, the higher the likelihood you can hone your marketing message to resonate with this market, turn this audience into fans, who will buy and rave about your product.
A niche marketing strategy identifies a pinpointed segment of the general market, after which it narrows down a clear marketing plan. This marketing plan targets the habits and preferences of the target market through segmentation.
If you are an aspiring marketer, you need to equip and master yourself with this strategy as this will be your backbone.
If you are starting a blog as an early stage entrepreneur with the aim of growing your blog into a viable business in a market you are passionate about, rather than focusing on what product you want to sell, start first with understanding your audience. There are good reasons why you should concentrate on a niche audience first, instead of products.
Products do come and go, while an audience with needs will always be there. As a business, you will evolve with your audience needs than a business built on top of products themselves.
You can do this in few ways like I pointed out to you earlier, Facebook is your best friend. Small businesses today have pretty much equal chances to fortune 500 companies as social media platform like Facebook offer free research tools for FREE.
The sort of usable data ready for business use available to individuals now would cost tens of thousands to collect and break it down into usable segments.
So head over to your Facebook insight tool and choose an audience that you represent yourself (for example, male university student between 18 â€“ 25 years old, or middle-aged professional female)
Because passion is thrown into the scene every now and then, choosing an audience that you gravitate toward or let me just say people you like hanging around with would be a great place to start from.
As a small scale business blogger, I know where my fans are, you too should be able to figure this out with few clicks.
Work backwards, and choose an audience by first picking a niche topic that interests you. This could involve picking a niche like â€œhog hunting with dogsâ€, then doing research on sites like Quantcast (https://www.quantcast.com/) to figure out the dominant groups of people that are looking for hog hunting tours, hunting gear and much more.
This involves doing research on the problems, challenges, pain points, aspirations, and desires that your niche audience has.
There are many places online that you can find this information, including niche forums, how-to websites, popular blogs, and â€œtrendâ€ websites.
Not all problems are created equal. Some problems your audience will gladly pay to solve; others will be a hard sell. You need to understand the difference, and you can do so using â€œfiltersâ€ such as:
The number of monthly searches related to a problem
The number of searches that imply intent to solve that problem
The stability of search terms related to that problem
The amount of good-quality, free information on the Web
Itâ€™s not enough to simply know that, for example, males between 18 and 25 are looking for hog hunting gear or tours. You need to find out what exactly they want in a hunting tour package, and the problems they have with current hunting offers.
Thereâ€™s more to it than simply finding your niche, however. You also need to understand the language they use in describing their ideal solution, so you can echo that language back to them in your ad copy, sales page copy, etc.
Niche Market research tools are those things which help you or makes segmenting your market easy. If for example, you want to know how many people search for “niche market research tool”. These tools will help to narrow down to the keyword with Competition, Volume, CPC.
With Wordtracker, it shows you all that people are searching for both keywords and phrases. It will show you from the past 90 days of phrases and keywords from over 300 million keywords which people have used.
With Wordtracker, you get 7 days of a free trial then you have the option of paying monthly.
This is how Wordtracker pricing plan looks like:
Wordtracker distinguished itself from google keyword search by offering services like Actual (not grouped) keywords, Actual (not banded) results, Search trends, SEO competition metrics, SERP comparison, Live chat customer service, Related/lateral search, Amazon keywords, Youtube keywords, and Negative keyword search.
Google Adwords Keyword Tools shows report on search performance ranging from seasonal trends and keyword phrases and it is free.
You will also have options For:
Targeting by – Locations
Keyword options – Show broadly related ideas
Hide keywords in my account
Hide keywords in my plan
Keywords to include.
Juniper provides research guide and helps for technology vendors and service providers with a market opportunity based research, analysis, and advice.
There is 2 subscription:
Either subscribe by industry or subscribe by a content stream.
You can join their free research or become a client.
Comscore gathers an in-depth insight into the attitude and behaviours of consumers by compiling reports of over 2 million consumers on a global cross-section. These consumers have to give Comscore complete permission to monitor and capture their online and offline purchasing, transaction and browsing behaviours.
This more of a targeted niche market research because it shows the actual number of customers who buy a certain product and at what time and place.
Their targeted industries are as follows:
The Google trends allow you to view trending topics, questions people are asking with search volume patterns across regions, categories, time frames, and properties.
Most importantly, its live trending stories was really a helpful resource when I started blogging, and time to time a still go in to see latest stories.
Buzzsumo is a world leading content marketing company, it is another niche market research tool I always recommend to bloggers, it allows you analyze contents which are performing well by keywords or competitors. This means you can either search by topics or enter the domain of any competitor to see what keywords they ranked for.
This is like spying on other niche sites to see how you can outrank them. Buzzsumo also shows you the most shared content for the keyword you are researching, not only that it reveals a load more secrets like backlinks built into that page which is huge information to work with.
You will get social share counts for any web page you are viewing without having to open BuzzSumo. This includes social media shares, this enables you to know where your competitor has a huge present and following and also you can view most shared content on the current website
You can use Buzzsumo free content search, but this has limited information. There is also the Buzzsumo pro which delivers a much more needed insight into any keywords and domain info.
The pro account comes with 14 days free trial. You can also include itÂ to google add-on.
Keyword Everywhere uses an extension which you have to install either for Chrome or Firefox. With keyword everywhere, you will save the time of switching to Google planner or any other keyword planner website.
Once you have installed it, enter your email and receive the API which you need to save in the add-on update setting. Once this is done you will begin to see keyword volume data, CPC and competition data.
All these data can be seen in real time. Keyword everywhere gives you access to keyword metrics of all keywords, and you can also download the keyword list in Excel, CSV or PDF file format.
Some of the websites supported by keyword everywhere are:
Mass marketing targets the general market with a particular product regardless of age, sex, location and beliefs. It uses one strategy for the whole market which is usually an old form of marketing. But today, there is a need for a niche market strategy as more and more products or brand are sold based on the targeted market.
This marketing strategy is often used by new companies to alert or make the market aware of their presence, but this will soon change into a segmented marketing once the goal has been achieved.
The Product marketing strategy is an extraction of the 4 Ps in within marketing mix. The marketing mix a combination of different controllable and tactical marketing tools used by companies to create a unique response and relationship with the (target) market. The main 4 groups or Ps of the marketing mix are:
Place (or distribution)
The product marketing has to do with the creation, promotion and selling a product/service to end user. It is the beginning and end of a product cycle, the governing body that can guarantee a successful or failed launch.
The content marketing can be described as core marketing strategy which is focused on creating and distributing valuable contents, this valuable content must be relevant and consistent which in turn attracts audiences, and also retains that clearly defined audience.
With these clearly defined audiences, there is also a high chance of driving actionable and profitable customers.
When content strategy is mentioned, it is been referred to the all the planning work involved, the development of the content and the management process of the content.
The content strategy helps businesses manage all their content.
A content plan is an outline of all important basics, requirements for your content.
The content plan tells you how to execute, whom will be in charge, what topic areas to cover, what content to create, when to create such content(time frame), how to share the content, and what call to actions should be used.
Relationship marketing definition: A relationship marketing strategy is a strategy which is created to encourage customer loyalty, communication and future engagements. The strategy also aims to develop a bond between the customer and the business by directly providing information which targets their needs and interest through promotions.
The goal of marketing relationship is to get the customers interest, retain the customers as long as possible and to also grow or increase customers engagements through targeted promotions.
Relationship marketing is a very important factor to consider if you want to create an effective customer relationship management(CRM). This is because relationship marketing aims to cultivate a long-term customer engagement and foster customer loyalty instead of only focusing on single sales.Read More
Mobile marketing is basically the liquid gold of marketing, it is the star of online marketing, the final bus stop of online marketing. Mobile marketing is the center stage of all promotions, some call it “the attention seeker” or “messenger” because it delivers its goal and purpose.
Do you know that 85% of internet users own smartphones? This is more than half of the target audience waiting to be reached.
Are you all excited now? Better not be, because there are numbers of things that can make it a success or failure.
The mobile marketing strategy is using multi-channel links through digital marketing to reach a target audience on mobile devices like smartphones and tablets through emails, websites, SMS, social media, MMS, and apps.
Smartphones are increasing customer engagements with brands and products, it is giving both producers, marketers, retailers, and consumers a direct access in terms of communication, promotions, and sales. The desktop was previously a direct access to online marketing, but right now, the surge in mobile usage has since pushed that away. It is much easier to access your social media accounts, visiting websites, and opening your email with a mobile phone.
See it this way,
There are millions of people using smartphones,
All connected to the internet,
60% of them surfing the internet at least 3 times an hour,
What is posted in Russia gets seen by someone in South Africa within minutes.
But to create an effective mobile marketing strategy, you have to understand customers behavior and your mobile audience. You have to create or designing your content to appease the mobile platforms, to organize and execute effectively using apps and SMS/MMS.
Setting objectives are like setting goals, what do you want to achieve? Once the goals/objectives are set, then the means follows, how? when? and where?.
Mobile advertising should not sound different from every other marketing strategies, but the goal and objectives are more targeted especially where mobiles are more present and in use. To start a mobile marketing, follow this trail of other mobile advertisers is using.
Creating and maintaining good brand awareness is very important, it helps to maintain the success of any business through consistency. When creating a brand awareness, it should have a memorable brand message, let the audience remember the brand and associate the brand with different functionalities.
When setting out with brand awareness through mobile marketing, ensure that your advertising message complies with your audience psychological, geographical and demographical information. Align your target market with the message you want to deliver especially when it comes to brand awareness, content is vital and should be seen as a means of unifying and growing a positive awareness of the brand.
Be informative about it by creating informative ads, make the content useful not to appear to be selling.
One of the main objectives of mobile marketing is to generate mobile website traffic, and increase conversion. Mobile website traffic can be measured in different ways:
Mobile lead generation can be challenging, its like walking into a lion’s den and hope to come out with a lion cub, if you succeed, you will grow yourself a huge lion. To get the mobile lead generation right will increase sales, getting it wrong will destroy the mobile advertising efforts. There are few methods to generate leads,
What is email marketing? Email marketing is using emails to build a relationship with clients. As part of the internet marketing, email marketing is generated through websites, social media, blogs, and face to face promotions. These form of marketing is designed to keep customers informed and update of products and services.
Email marketing has been a top aspect of what we do online to make internet marketing work seamlessly for years, and businesses are utilizing it to promote their brand, cultivate and grow far-reaching relationships. One common use of email marketing is delivery of goods and services, which entails the use of email to promote a product or service, then deliver the purchased service via email.
Marketers use regular emails to send ads, solicit donations or sales, and make requests for business. Generally, email marketing helps to promote trust, brand awareness, and loyalty.
As common as this type of online marketing is, many business owners do not really realize how much they need email marketing for their business. And you only have to look at how beneficial email marketing can be to your business growth for you to consider jumping in on theso you can start promoting your business products via email marketing.
Here are some of the advantages of email marketing;
What are the Advantages of Email Marketing?
What are the disadvantages of email marketing?
We are very deliberate with our email marketing strategy because we know our ideal customers are also avid users of social media platforms like Facebook and Instagram, we make sure that all our email marketing efforts are integrated easily with social media marketing.
Many marketers use social platforms like Facebook to integrate their email marketing campaigns. This is simply because building an email list using social platforms is easy and mostly offers exponential benefits like targeting tools, on-demand razor targeted traffic, FREE viral traffic all this at the flick of a button.
And if you are wondering why Youtube and Social Media are our best tools for driving traffic to email list building, here’s why:
Other than that, e-marketing delivers a higher Return On Investment compared to other forms of marketing, especially because the initial cost tends to be lower.Read More