IN THIS ARTICLE LEARN.....
When deciding what domain name you want to register fits the cap, consider how that would reflect on your overall business branding. Think of it as choosing what your company names would be known for and not just a domain.
This is why when new business owners ask us about naming their business, we always say check the domain availability first, above all make sure to give it a good thought rather than jumping on the whim. Any domain name extension you choose eventually becomes your brand identity online. The last thing you want to do is having second thoughts, so make sure that your initial choice of your business domain is easy to remember, and relatable too.
If you are entirely new to domain name registration and how to name your business, these following steps should help you figure out how to secure the name you like and easy for your customers to use.
The key to scoring it big is to be a bit more clear on what your business is all about, at the same time make sure to come up with a catchy and memorable brand name. The real test of a good name is putting it on its paces with family and friends to see if it is clear enough to understand what your business is all about. It’s also important to keep into consideration that domain names sell quickly, sometimes in minutes, before you know it someone has already snapped up your domain name. Make sure to quickly go through those ideas and secure it first before all your hard work goes down the toilet.
Copyright and trademarks is another problem with choosing a domain name for your business. If you make a colossal mistake and register a trademarked domain, you are risking a cease order being served to you when your business has started making money by brand owners. Far too many small businesses online have been shut down after going through a messy legal debacle that would have been avoided if due diligence was applied when registering the domain name.
Consider also which domain extension is more suited and valuable for your business. This is a crucial step if you happen to have an exit strategy for your business. Say for example your goal is to start an online business, bring it to profit and sell it for tens if not millions of potential punters. Your domain name extension, in this case, will carry a reasonable amount of weight and value. If you are selling a dot-com business, it will be more valuable to buy more than a dot net extension.
Also take note that lately, there has been a plethora of new domain extensions that are just great and offering relevant domain extensions not available on dot com extension. These domain name extensions are .nyc, .guru.io, .photography plus many more.
As a way to protecting your business and brand reputation, make sure that you pick up and do block domain registration on all other available extensions so you can keep away brand high jackers. The best part of brand protection is that you also get to recover customers who mistype your domain, but because you secured those miss spelling eventualities, your potential lost customers are forwarded to the right domain.
Act now and make sure to register your domain before someone nicks it! The great news is that domain names are not that expensive nowadays. For the price of coffee, you could have just about any domain extensions you like.