What WordPress Is All About
WordPress for beginners is a practical resource from Gradec Media deliberately set out to help small to medium business owners develop, plan and deliver customer behavior change projects that work for business and consumer decision making.
What we demonstrate in our hand-holding or over the shoulder style of training draws an inspiration on lessons learned through years of research and practical experience, the goal is to take you through the six key stages of successful business modeling, and provide tools and templates to support you through the process.
Our recent 100 10K Express Niche projects are probably the best-known examples of social marketing where we take newbies from not knowing how to setup WordPress to Monetizing and making up to 10K revenue within their first 30 days from launch.
This is why the planning guide has been designed to help you apply the only best practice to any kind of behavior change first then building a business along the impactful changes along the way.
A good example would be how we apply our own teacher training program that has been instrumental in helping 255 teachers go through our Wealth Creation program, enabling them to earn more money outside their 9-5 job.
From encouraging and training them how they can Increase their earning ability up to 83% through online course creation, to getting ordinary teachers into thinking outside the box.
There is really no magic wand or secret source to what we do with social marketing concepts. Most of our social marketing interventions programs will move through these six stages in a timed sequence to building a profitable real business:
Getting Started, Scope, Develop, Implement, Evaluate and Follow-up.
These steps are cleverly condensed into three easy to apply modules anyone can do with little to no experience in applying these methods.
1 - Target
2 - Cultivate
3 - Convert
Having failed and got scammed for so long, we've identified the 'Task Areas' for each stage, describing the kinds of activities you may need to do, with tips and advice on how you might carry them out. And you'll find useful tools and templates throughout to help you at every stage. Right off the butt, we recommend WordPress as a tool of choice on which we build our systems of scale.
Why Use WordPress And Not Otherwise?
WordPress is our tool of choice as it comes pre-configured and ready to go from installation. With WordPress, you have the ability to scale up or down depending on what you want to achieve without needing to learn how to code or write complex programming.
WordPress uses the WYSIWYG also known as "what you see is what you get" editor, which is pretty much the same as using Microsoft Word editor. With that in mind, our users find WordPress less intimidating compared to other programs which require a long learning curve.
TARGETING YOUR IDEAL CUSTOMER
Compared to demographics, target markets tend to be much broader, and in social marketing that can lead to many toothing problems if not handled properly in the early stages of scoping.
This is because, for many businesses, their products or services appeal to a wide range of individuals. Knowing clearly that social marketing is an influencer economic activity, it is important to make sure that all variables that can make or break your business are in sync.
You see, target markets can also be extremely affected by considerations such as buying cycles, product shelf life and other elements that may not be driven by people who might be interested in buying what you’re selling.
So in our targeting stages, we make sure to pay closer attention to detail so we can figure out if taking the long-term profit potential of a target market into consideration when developing our business models and marketing strategies make sense. What it means is that we look into whether the option laid out focuses on the bigger picture or not.