How To Do Email Marketing
Email marketing is one of the most neglected forms of business yet, it is also one of the most profitable and cheap ways of growing your business, expanding brand reach and engaging your raving fans to make the best out of your business.
My goal today is to walk you through an entire email marketing funnel so you can appreciate how easy it is for you to implement the right ways promoted in our six-part video guide series of how to do email marketing
I want to share how doing email marketing allows me to make money, and possibly you too should be able to follow along and learn how to do email marketing the right way.
Many folks online teach email marketing, and I would really like you too to consider integrating email marketing into your business. However, let me also point out to you that there are plenty ways of how to do email market.
If you are going to learn how to do email marketing, a good place to start from would be to set goals you want to achieve that way you can devise better ways of strategically growing your email list.
At the core of every email marketing is Value, while setting those goals, you need to align them with the sort of value you will be able to deliver to your customer avatar.
Bloggers deliver value based on targeting. The process is really simple, If my aspirations are to learn how to make youtube videos, a valuable lead magnet for me, would be a blogger who has put together a beginner’s guide to making youtube videos.
That said, any business exists to serve customers, what are you willing to give your fans as a FREE indoctrination gift that will educate them enough to appreciate the need for buying a membership or product from you?
I see a lot of folks running around chasing the quick fix to making money online. They jump from one shiny object to another with the hope of finding a plugin or loophole that will give them a break and earn money online.
You see, making money online boils down to delivering value based content. It doesn’t matter what you put out online if it’s not coming from a place where the value is a centerpiece, your blogging business or email marketing efforts are dead in the water.
My honest advice to anyone starting a blog or considering to turn their hobbyist blog into a business, to really look into themselves and ask if their offering is of value to a niche market they are targeting.
In many cases, you will realize that probably you do not have anything valuable to offer to your audience, and this is where I recommend that you seriously look into leveraging business relationships commonly known as JV or joint venture deals where you lock in hands with someone who has something valuable to offer to your fans, you open up your platform to the other business in exchange for a sales percentage of a product or service.
How To Do Email Marketing
To start email marketing, you will need
Lead Magnet Offer
Self Liquidating E-mail List Building Funnel.
Traffic Sources For E-mail Marketing.
To do email marketing you need traffic, and this traffic comes from different sources. Some bloggers choose to build their email list through traffic driven by ranked content.
This process is good for anyone who has plenty of time and resources to churn content for a year or two to build a significant dynamic email marketing list.
[fancy_box id=7 linked_cu=755]To learn how to quickly grow your email list in three months download a FREE PDF cheat sheet to learn tips and tricks we use to bring in 5000 email subscribers every month.[/fancy_box]
Building Email Marketing List Using You tube Traffic
Youtube is the second largest search engine on the internet after Google. It is a blogger’s dream paradise for email list building.
One thing I love about driving traffic from Youtube is that:
Youtube traffic can be turned on and off like a faucet when you like. But it can also drip into your funnels perpetually when you know how to create evergreen content.
Sounds complicated when you tell someone that having a huge list of subscribers on youtube is not good enough until you start sending these people to your lead capture page using targeted content creation, eventually getting them on your email marketing list.
I do not rave about how many youtube subscribers I rake in, and so should you. Instead, you need to strategically leverage your video content to just perform one very specific function: drive traffic to your website.
Many of my clients assumed that they needed to create viral videos when they think of YouTube as a source of email list building. Until I show them how some of my videos that have less than 5000 views, has been able to bring me in 3000 subscribers.
It’s no surprise to me that youâ€™ve been under the impression that success on YouTube meant capturing some hilarious and embarrassing moments of your niece or worse off unsuspecting son or daughter on video and sharing it with the world.
So How Do We Drive Traffic From Youtube To Our Website?
Use Call To Action Sparingly
Aim at using your video to build rapport so that when you give your views a compelling Call To Action, they should take action immediately.
Youâ€™ll quickly discover that you donâ€™t need millions of views to get results. Itâ€™s all about the quality of your visitors, not the quantity.
YouTube videos on my channel help me build rapport with viewers who resonate with the sort of content I create. And that’s not all, I use videos on youtube to over-deliver value so much that by the time they reach my website offers, they are primed, pumped and ready to take action.
Having picked up this tactic, It has helped me see never head before conversion rates and they keep going up as my list continues to grow.
Itâ€™s my job to show you how to get your audience off of YouTube and onto your website, so they can start taking action with you.
But make sure that you completely understand how to present that compelling call to action in a subtle way so that they should be willing to leave the party going on Youtube to your website….
â€œCompellingâ€ usually translates into delivering massive Value! Usually â€œFree works magic!â€
And here’s why it works all the time. Someone watching a how to rank your blog post in minutes would gladly be compelled to follow your call to action to download a plugin that is allowing you to do exactly that.
This can either be A free report, Free video tutorial, Free one hour SEO consultation or software application is enough to get people to take action with you.
Drive Traffic Using You tube Video Description
Many bloggers ignore the huge opportunity available under each video posted on Youtube. Drive insane traffic from your video description when you add your website link within your video description.
Use You tube overlay ads to drive qualified traffic to your website.
Most people over-look lower thirds overlays, instead, they ask views to type in their website which most viewers won’t do. Instead, use overlays to add clickable links to take people to your offers.
It must be said that the idea of driving traffic to your website is for you to implement better ways of how to do email marketing so building the email list of subscribers is the absolute foundation.