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Relationship marketing definition: A relationship marketing strategy is a strategy which is created to encourage customer loyalty, communication and future engagements. The strategy also aims to develop a bond between the customer and the business by directly providing information which targets their needs and interest through promotions.
The goal of marketing relationship is to get the customers interest, retain the customers as long as possible and to also grow or increase customers engagements through targeted promotions.
Relationship marketing is a very important factor to consider if you want to create an effective customer relationship management(CRM). This is because relationship marketing aims to cultivate a long-term customer engagement and foster customer loyalty instead of only focusing on single sales.
Classic relationship: This is having a classical network and distribution channel relationship between the business and customers.
Special relationship: this form of relationship exists between marketers, service providers, interactions between customers, suppliers, new and old customers.
Mega relationship: this has to do with personal and social, having knowledge of the customer, and engaging in mass media relationships.
Nano relationship: this covers the product and services within the company, internal customer relationship, the relationship between operations and marketing management, employees relationship, external providers of marketing services and the business owners.