What Is a Vlog?
So you’ve heard the term Vlog and you want to know what Vlogs are all about. Well, you’ve come to the right place. In this series of articles, we will take you from wondering what a Vlog is to have all the knowledge you need to start your very own Vlog and go on to leverage that Vlog into a real business that makes you money.
Over the years I have used Youtube as a platform of choice for sharing thoughts, challenges and even breakthrough in my line of work, literally with hundreds or thousands of readers to promote myself, business or a cause and the best part is I’m even earning a full time living from my Vlog.
A Vlog is also known as video blog is the chronological video publishing of content where video itself is the main centerpiece of content thereby creating rich multimedia that google search engines loves. More and more people are turning to video content now than ever. This trend for multimedia content has propelled what was seen as a small segmented form of blogging into a multi-billion dollar industry.
While there is a section of Vloggers who have been vlogging for years, the latest explosion of Vlogs in recent years has a number of factors which includes the rising of super-rich kids who are making money online through Videoblogging.
More Reading About starting a Vlog, tools for Vlogging And How To Monetize your Youtube channel
- vlogging tools
Why Start A Vlog
If money is your main motivator in starting a Vlog, maybe Vlogging isn’t the best choice for you. However, if your goal is to leverage Youtube Channel to build a brand or simply you just want to do it to gain experience and for the enjoyment of vlogging then you are in a good place.
I see this pretty much every day, some people jump at setting up a Youtube channel with no plan or strategy on how their vlog will evolve into a business that makes money. Eventually, after a few tries on video vlog postings, they realize that making money on Youtube is not easy.
As a vlogger, making money doesn’t really happen on Youtube. There is a recipe for this guys! And yet many people who dream of becoming a vlogger keep making the same mistakes. So how about we take the curtain down and show you how some of the smartest marketers are using their Youtube channels coupled with their vlogger status to crush it on the market.
Whether intend to build an eCommerce store on Shopify, write a book and get published or run your business as a service, Youtube is the perfect platform to help you build your brand.
If I had to give vlogging tips to beginners today, I would say not to get caught up or swamped in the competition that’s so prevalent on Youtube. The Internet of things can be a noisy place sometimes, especially when everyone is gagging for attention. It’s hard to get heard! With over a billion people thronging on Youtube, you better have a better trick up your sleeves to stamp your authority at anything.
How Can I Use a Vlog To Build A Brand Or Business?
With an impressive three billion daily views, Youtube is not your average platform. This video-sharing platform stakes its claim as the worlds second-largest search engine (behind Google) and is considered the third most-visited website in the world. If you thought that YouTube is only for funny cats video fans then think again!
As an internet marketer myself, I know the potential that Youtube has for an average vlogger. There’s an absolutely incredible potential with YouTube for every business or individuals who are on the lookout for better ways to leverage online assets to drive their business interest, but you only need to understand that there is a process of setting up a successful vlog into brand recognition.
In his recent post, Gary Vynerchuk said if you dont have a video marketing strategy for the biggest video platforms, you are going to lose.
Being a business owner, I understand that the single most important strategy in content marketing today is video. For many of you reading this article you probably think that this is an overstatement, but if I could choose which horse to bet on today on this subject of using Youtube to grow your brand, Gary Vynerchuk would be my guy!
And here is why?
For those of you who are new to vlogging, you probably know Gary Vynerchuk as the Internet Marketing Genius, but frankly speaking, Gary Vynerchuk got his breakthrough a vlog about the wine he created on Youtube.
Whether its video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. That is where things are standing now.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few months. Facebook is getting more daily minutes watched than YouTube, Snapchat daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.
Clever marketers know way before stepping into the limelight on Youtube that building brand awareness and creating celebrity status is inevitable with the correct strategy, but translating Youtube views into real hard cash is not everyone’s cup of tea.
So you need the sort of expertise that can help you achieve exactly that. At the end of the day, if you are contemplating of getting your feet wet on Youtube then you should understand that there is no video bank that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
How to Become a Vlogger and Start Vlogging On Youtube
Becoming a vlogger will require a vlogging camera and other tools for you to quickly get set up for a successful vlog on Youtube. But as mentioned before, if you want your vlog to become your full-time income earner, you gonna have to do more than just acquiring the best vlogging camera.
It is very easy to get things wrong with vlogging on Youtube and this is simply because the majority of Youtube vloggers tend to be casual about covering the basics of a traditional business that is built at the back of diligent market research and mapping out of their Youtube money making train.
While in the naked eye of a layman, a vlogger camera may look like the only thing you need, it is fair enough to point out that a great deal of video blog owners failed to make money on Youtube due to lack of insight in ways of making money on Youtube.