TABLE OF CONTENTS
What Is a Vlog?
So you’ve heard the term “Vlog” and you want to know what Vlogs are all about. Well you’ve come to the right place. In this series of articles we will take you from wondering what a Vlog is to having all the knowledge you need to start your very own Vlog and go on to leverage that Vlog into a real business that makes you money.
Over the years I have used Youtube as a platform of choice for sharing thoughts,challenges and even breakthrough in my line of work, literally with hundreds or thousands of readers to promote myself, business or a cause and the best part is Iam even earning a full time living from my Vlog.
A Vlog also known as video blog is the chronological video publishing of content where video itself is the main center piece of content thereby creating rich multi media that google search engines loves. More and more people are turning to video content now than ever. This trend for multimedia content has propelled what was seen as a small segmented form of blogging into a multi billion dollar industry.
While there are a section of Vloggers who have been vlogging for years, the latest explosion of Vlogs in recent years has a number of factors which includes the rising of super-rich kids who are making money online through Video blogging.
Why Start A Vlog
If money is your main motivator in starting a Vlog, maybe Vlogging isn’t the best choice for you. However if your goal is to leverage You tube Channel to build a brand or simply you just want to do it to gain experience and for the enjoyment of vlogging then you are in a good place.
I see this pretty much every day,some people jump at setting up a You tube channel with no plan or strategy on how their vlog will evolve into a business that makes money. Eventually after a few tries on video vlog postings they realize that making money on You tube is not easy.
As a vlogger, making money doesn’t really happen on You tube. There is a recipe for this sh***t guys! And yet many people who dream of becoming a vlogger keep making the same mistakes. So how about we take the curtain down and show you how some of the smartest marketers are using their You tube channels couppled with their vlogger status to crush it on the market.
Whether intend to build an ecom store on shopify, write a book and get published or run your business as a service, You tube is the perfect platform to help you build your brand.
If I had to give vlogging tips to beginners today, I would say not to get caught up or swamped in the competition that’s so prevalent on You tube. The Internet of things can be a noisy place sometimes, especially when every one is gagging for attention. It’s hard to get heard! With over a billion people thronging on You tube, you better have a btter trick up your sleeves to stamp your authority at anything.
How Can I Use a Vlog To Build A Brand Or Business?
With an impressive three billion daily views, You tube is not your average platform. This video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. If you thought that YouTube is only for funny cats video fans then think again!
As an internet marketer myself, I know the potential that You tube has for an average vlogger. There’s an absolutely incredible potential with YouTube for every business or individuals who are on the look out for better ways to leverage online assets to drive their business interest, but you only need to understand that there is a process of setting up a successful vlog into brand recognition.
In his recent post, Gary Vynerchuk said ” if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.
Being a business owner , I understand that the single most important strategy in content marketing today is video. For many of you reading this article you probably think that this is an overstatement, but if I could choose which horse to bet on today on this subject of using You tube to grow your brand, Gary Vynerchuk would be my guy!
And here is why?
For those of you who are new to vlogging, you probably know Gary Vynerchuk as the internet Marketing Genius, but frankly speaking, Gary Vynerchuk got his break through a vlog about wine he created on You tube.
Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. That is where things are standing now.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last few months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.
Clever marketers know way before stepping into limelight on You tube that building brand awareness and creating “celebrity status” are inevitable with the correct strategy, but translating You tube views into real hard cash is not everyone’s cup of tea.
So you need the sort of expertise that can help you achieve exactly that. At the end of the day, if you are contemplating of getting your feet wet on You tube then you should understand that there is no “video bank” that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
How to Become a Vlogger and Start Vlogging On Youtube
Becoming a vlogger will require a vlogging camera and other tools for you to quickly get setup for a successful vlog on You tube. But as mentioned before, if you want your vlog to become your full time income earner, you gonna have to do more than just acquiring the best vlogging camera.
It is very easy to get things wrong with vlogging on You tube and this is simply because majority of You tube vloggers tend to be casual about covering the basics of a traditional business that is built at the back of diligent market research and mapping out of their You tube money making train.
While in the naked eye of a lay man, a vlogger camera may look like the only thing you need, it is fair enough to point out that a great deal of video blog owners failed making money on You tube due to lack of insight in ways of making money on You tube.