IN THIS ARTICLE LEARN.....
What is email marketing? Email marketing is using emails to build a relationship with clients. As part of the internet marketing, email marketing is generated through websites, social media, blogs, and face to face promotions. These form of marketing is designed to keep customers informed and update of products and services.
Email marketing has been a top aspect of what we do online to make internet marketing work seamlessly for years, and businesses are utilizing it to promote their brand, cultivate and grow far-reaching relationships. One common use of email marketing is delivery of goods and services, which entails the use of email to promote a product or service, then deliver the purchased service via email.
Marketers use regular emails to send ads, solicit donations or sales, and make requests for business. Generally, email marketing helps to promote trust, brand awareness, and loyalty.
As common as this type of online marketing is, many business owners do not really realize how much they need email marketing for their business. And you only have to look at how beneficial email marketing can be to your business growth for you to consider jumping in on theso you can start promoting your business products via email marketing.
Here are some of the advantages of email marketing;
What are the Advantages of Email Marketing?
What are the disadvantages of email marketing?
We are very deliberate with our email marketing strategy because we know our ideal customers are also avid users of social media platforms like Facebook and Instagram, we make sure that all our email marketing efforts are integrated easily with social media marketing.
Many marketers use social platforms like Facebook to integrate their email marketing campaigns. This is simply because building an email list using social platforms is easy and mostly offers exponential benefits like targeting tools, on-demand razor targeted traffic, FREE viral traffic all this at the flick of a button.
And if you are wondering why Youtube and Social Media are our best tools for driving traffic to email list building, here’s why:
Other than that, e-marketing delivers a higher Return On Investment compared to other forms of marketing, especially because the initial cost tends to be lower.
Before investing in e-mail marketing, it is always advised to understand how to go about it. You can manage this by understanding the core principles that will determine your success. Keeping that in mind, here are the top principles of e-marketing;
You must ensure that you send useful, pertinent, and engaging content in your emails. Suppose the email sent is not as appealing and convincing as such, the customer will just click the Spam button. To avoid that, you will need to know and understand your audience well enough.
Ensure that you know the type or category of the audience, what they love, and what they do not prefer. Never send your emails to audiences you do not know or understand.
No customer will want to open an email that doesn’t seem appealing to them. Including punchy headlines to your emails is such a priority. Your headlines should contain content that offers new information, highlight top points, grab attention, and even promise specific solutions.
Avoid including numbers, dates or codes in your headlines. Such content is easily predictable, and it can be difficult to lure your target audience to open the email.
Another important fact that you should know as a marketer is that the campaign is always not about you. Since you will have known and understood your target audience well, you will need to create emails that are specifically targeted to them. The email communications should be designed to benefit the customer.
Here, you will need to segment your email as much as possible while you study the behavior of the target audience. For instance, you can send several emails for a few weeks, and try to point out the most and less eager fans. How many people always open their emails? What action do they take?
After you segment the avid fans, find ways of utilizing the marketing through them. The same should be applied to those who open but don’t take any action. Segmentation is vital in helping you manage your campaign effectively.
Even with all the luring content in the emails, unless you specifically ask the audience to do something, it might be a chance wasted. Have a specified goal, and direct the audience towards it. Integrate a call to action in your emails so as to direct people towards your goal.
Reaching out to customers through email marketing can be easy. Nonetheless, unless you handle it with professionalism, you might not reap the expected results. With the proper observation of the marketing principles, you can be sure of enjoying the Return On Investment in the long run.
I will give you a step by step guide on how to do email marketing. Following huge resources available online for email marketing, a list of guides will give you an idea of what to do.
Welcome to Gradec Media Blog! With over 8 years of experience in the industry, I teach new, small scale Business owners and seasoned entrepreneurs how to start a blog, grow email list and maintain a successful Blogging business. Please enjoy all of the FREE content here on Our blog and we have plenty more FREE helpful resources in Our Facebook Private Master Mind Group. Come hang out with other like minded blog business owners. Group. Come hang out with other like minded blog business owners. comment and say hi!